It also added that content where the main purpose is to trick others into leaving YouTube for another site is prohibited.įairPlay has over 1.3 lakh followers on Instagram while Appa Book has more than 1.5 lakh followers on the platform. 'This includes making the sale of these items or facilitating the use of these services possible by posting links, email, phone number or other means to contact a seller directly,' the company said in a statement. Specifically, content that aims to directly sell, link to, or facilitate access to regulated goods and services, including online gambling sites not yet reviewed by Google or YouTube. YouTube in a response to ET said its policies do not allow content on the sale of illegal or regulated goods or services and spam, deceptive practices, and scams. These rules come into force only three months after three SROs are established or unless the central government otherwise notifies, but even under the existing State laws and existing IT Rules, betting and gambling apps and their content are considered illegal,' according to Sayta.Įmails sent to FairPlay, Appa Book and social media platforms like Meta and Instagram went unanswered. 'This makes these platforms illegal under the new rules. Minister of State for Electronics and IT Rajeev Chandrasekhar said that the government would establish three self-regulatory organisations (SROs) that will approve games that comply with the rules for operation in the country.

It also said that a 2% bonus on refill would be given just one time per day up to Rs 1 lakh only.ĮT has reviewed these messages and promotions.Įarlier this month, the Centre issued regulations to govern the online gaming industry, prohibiting games that involve wagering or betting with real money. With Appa Book, the messaging on WhatsApp was more aggressive with the company saying that it would offer a 2% bonus on a new ID while saying a minimum of 10 bets were needed. On signing up for FairPlay, users are sent a message on WhatsApp with a photograph of actors such as Jacqueline Fernandes and Sanjay Dutt, singer-rapper Badshah and cricketers like South Africa’s AB de Villiers and former Irish-English cricketer Eoin Morgan, all sporting a T-shirt with the brand name and a caption stating that FairPlay was 'the choice of 1 crore+ Indians.'

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